Day 98: How Does a Shopaholic Brain Work

The 100 Day Writing Project

Aditi Sarawagi
1 min readMay 12, 2021

As the Nykaa Pink Friday Sale goes live, a focused shopper is glued to her screen, adding her wishlisted products to the cart frantically. Not that they are going out of stock anytime soon but the frenzy of a good sale cannot be missed. Be it Nykaa, Amazon, Flipkart, Myntra or any of the innumerable online shopping sites, all of them keep going on sales every few weeks, each one more exorbitant than the one before.

They offer deals and freebies which entice buyers to get stuff they otherwise wouldn’t. A shopaholic brain sees it the same way as these capitalist companies-let’s buy more-I need this, you need this. It will come in use sooner or later, this was going to be the next purchase anyway right? Anxiety creeps up on these shopaholics-FOMO is real. A good deal will haunt their minds and render them restless. Storage is also a problem, the guilt is real. More often than not the buyer can do without the extra stuff but self-control becomes minimal.

There is no way big companies are stopping their sales anytime soon-the bright colours and advertisements and offers which are in reality making you spend more in totality are going to remain long past the emptying of a shopaholic’s bank account.